Art and Italian Craftsmanship for the Euforia Collection
These are not your average shoes, and they’re not made for just anyone. We are talking about a pair of trainers packed with Italian art and know-how, commissioned by PayPal as...
About
Euforia
Euforìa designs hand-made Italian sneakers, silk, cashmere, bags, and accessories using art, beauty and quality as the basis for everything we make.
Euforia founders Piero Addis and Dylan Ratigan create each original design at their studios in Milan and Los Angeles with the promise of a life in art.
We also collaborate with selected artists and companies to produce rare, limited editions.
Where It Started
Euforia began when Piero, an artist and designer journalist Dylan designed and created a limited-edition series of hand-made Italian sneakers for a client in California.
They were inspired by the idea that art and luxury could be combined to create something unique and the concept of “Live in Art” was born. Euforia has since created six men’s and women' s sneaker collections, four women's silk collections, two men's cashmere collections, a Japanese denim men's travel bag, a dessert boot and a collection of baby shoes.
The company, celebrated in the Italian media, maintains design studios in Milan and Los Angeles where they now collaborate with artists and selected companies, including Sugarfina in Beverly Hills and ScissorScriptors denim in Milan.
Our Guiding Principle
Euforìa’s designs create feelings of harmony and balance: from the simplest, to the most exotic, every design is created using the golden ratio. Made famous by Leonardo da Vinci it defines harmony and balance, evoking feelings of beauty when observed in nature, fashion, art, music, and even human emotions.
The Founders
Dylan Ratigan
A NYT-Best-Selling Author and award-winning former host and show creator at Bloomberg, CNBC, and MSNBC. He has traveled and done business in more than sixty countries focused on finance, art and industrial development. Among the companies he has co-founded, one was awarded a $65 million contract from the US government for industrial production of medical devices, while Tastytrade where he was an early shareholder and key contributor was sold to IG Group for $1 billion in 2021. He moved in to Milan in 2018 inspired by the creativity, quality and craftsmanship that is unique to Italy and the Italian people. He continues to serve as the Global Affairs Editor for IG/Tastytrade and as a board member of Hotel Planner.
Piero Addis
The former Director General of the Italian Villa Reale and Park of Monza and the former Head of Arts & Special Events for the Italian Region of Lombardy. He is also the former Head of Arts and Culture for the XX Olympic Winter Games of Torino 2006 and worked for the Beijing Olympic Games in 2008. After graduating in Fine Arts in Milan, he started his career as Art Director in many advertising agencies and as an artist and designer, he has exhibited in private spaces and public museums of Paris, Miami, Boston, Buenos Aires, Caracas, Mexico, Guatemala. In 2011 he was exhibited at Biennale di Venezia, Italian Pavillion. Has been regularly invited by many international universities to hold masterclasses on the organization of complex events, design and visual art.
In The News
Tutto Porsche: Creative Paths Are Built by Traveling.
The flight from Palm Beach to San Francisco is on time. From the porthole at the bottom, as the descent towards the airport begins, you can glimpse a long...
Piero Addis, The Former Director of the Royal Palace of Monza Now Creates Luxury Sneakers
Corriere della Sera Artist and fashion enthusiast, Addis presented his collection for millionaire men in Palo Alto: for a limited-edition pair you have to shell out between 400 and 1,000...
The Euforia "Mavericks" Collection: Palo Alto, California Nov. 17
Palo Alto, California, Nov. 17 The Euforia "Mavericks" Collection was commissioned and presented as a gift for the founders and funders of Tesla, SpaceX, Facebook, YouTube, LinkedIn, Ancestry, Kiva, Seqouia,...