The Euforia "Mavericks" Collection: Palo Alto, California Nov. 17

Palo Alto, California, Nov. 17

The Euforia "Mavericks" Collection was commissioned and presented as a gift for the founders and funders of Tesla, SpaceX, Facebook, YouTube, LinkedIn, Ancestry, Kiva, Seqouia, and many more who all are among the alumni of PayPal in its early days.

The collection, consisting of twenty handmade Italian sneaker designs, was created by Euforia Group's in-house design firm A&R Milan, in Milan, Italy.

Each shoe is enabled with Rain4all NFC to enable product authentication and content direct to the sneakers.

Founder One - "Money"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Max Levchin

Without true multiculturalism, borders cannot be broken down. Max Levchin's great idea, with his revolutionary email payment system, starts right here. The monetary system is therefore represented through the symbols of currencies from all over the world which interact with each other in a golden print on a black background, joined by colored laces to symbolize different forces which together become a true power.

Founder Two - "Puzzles"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Max Levchin

A tribute to the digital puzzle par excellence: the QR-code, inside which precious information is collected, which has changed our lives and our payment system. Reproduced on sneakers it gives a touch of uniqueness as it represents a unique identity system.

Founder Three - "Digital Footprint"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Peter Thiel

The definition of a digital footprint is the trace of data that a person generates, either actively or passively, when using the Internet. Peter Thiel writes in his book that "in the world of business every event happens only once." The act of creation is unique, like a fingerprint, and the result is something original and unusual, which must be pursued because whoever doesn't do it is destined to disappear.

Founder Four - "Zero to One"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Peter Thiel

A tribute to the Theil's best-selling book "Zero to One" that encourages the reader to think outside the box and take risks to create something new that can have a positive impact on society. Theil emphasizes the unique challenge of generating something from nothing.

This pair of sneakers "plays" on the 9 letters of the book's title to build new anagrams and words each time.

Founder Five - "Galaxy"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Elon Musk

The stars and the moon on the big-toe are reproduced with a special fluorescent paint that is charged with light during the day to softly sparkle at night.

Founder Six - "X"

Artist: Piero Addis

Designer: A&R Milan

Honoring: Elon Musk

The X represents the personal expression of the well-known entrepreneur.

It will be reproduced as if it were wrapping the sneakers in an embrace that it divides with each step, to continually recover at each stop.

The X will be reproduced with a special paint being studied, to offer a truly unique product. The color is a paint that charges during the day and lights up at night. The X marks the spot.

Leaders

"Leader One"