
What Is the Euforia “Phi”
Euforìa is expressed by the Greek symbol “phi” which represents the golden ratio. The golden ratio is the fundamental shape of beauty.
The Euforia "phi" expresses the balance we feel from perceiving in nature or design "the golden ratio" which creates feelings of peace, balance and compassion.
The Euforia "phi" is used, in its lower case form, as it is the Greek name of the sculptor and architect Phidias, who consciously used the golden ratio as a design principle in his works.
The golden ratio is also Leonardo da Vinci's code for profound beauty that expresses consistently in nature, in beautiful images, in music and even in the emotions between people.
Euforia uses the golden ratio as the basis for all of its hand-made Italian designs.